Proposal Essay Example | Topics and Well Written Essays - 1500 words - 2

Proposal - Essay Example As such, the SNS developers have to develop strategies that will attract more people. It is clear that people would prefer to work with SNSs that meet their current needs and those that have a personalized interaction. According to Romm-Livermore and Setzekorn (2009) one of the main factor that drives people into social network services is the connection the service creates with other people from all over the world. In addition to this, Caviglione et al. (2013) say that people are more attracted to a social network service if it is able to meet their needs and help them solve the needs. With this understanding, the following research work takes a closer look at some of the determinants of user acceptance of a social network services. As stated earlier, there are multiple SNS platforms out therefore but the main difference among them is the number of people who have signed up for the services. This aims to establish the main factors that drive people into particular SNS and not any other. The last decade has seen a dramatic take over by the Social Network Services and slowly, the industry has been dominated with more and more platform. However, there is a significance difference in terms of the number of user in each platform. By considering this, there are two categories; one group made up of the highest number and the second group of platforms that are almost unknown and have very few people. Matejic (2015) raises concern on the dominance of Facebook and twitter over the rest of the social media platforms. This raises the question as to what really drives people into these platforms. In addition to this, it is important to analyze the impacts of the Social Network Services to the society in general. In this, both the benefits and the negative impacts should be considered. According to SeÃŒ nac et al. (2013) there is