Business Strategy Concepts Nike Inc. - 1034 Words

1. Business Strategy Concepts amp; Nike Inc. Nike generic strategy for competitive advantage emphasizes product mix diversity. Nike analyzes what products should be handled and what characteristics should meet to aim success. When applying a competitive strategy, the product plays a role as a link between supply and demand, so the success is determined by the ability of the company to overtake the competition and of course, by the quality of the product from the client’s perspective. Nike adapts their products to different markets, striving for diversity and reaching all kind of consumers. To keep its position in the market and competitive advantage over other players in the same industry, Nike must safeguard that its business strategy and intensive growth strategies are always suited to current business conditions. 1.1 Nike’s Business Strategy and Intensive Growth Strategies: Business Strategy: Nike’s strategy is competitive advantage based on costs. In this strategy, the company minimizes production costs striving to maximize profitability. In other words, Nike’s generic strategy is to increase sales by offering a great product at accessible cost. Nike needs to keep its prices as low as to its competency and ensure that the product is appealing to the consumer. To reach all markets, Nike reduces the costs and the selling prices of its athletic shoes and other products, and it helps the company to maintain its competitiveness, especially against otherShow MoreRelatedNike and the Concept of Integrated Marketing Communications894 Words   |  4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significanceRead MoreThe Case Of Nike : Review Analysis1334 Words   |  6 Pages Case of Nike: Review Analysis 3 Over the decades, globalization, where economic integration across border allow businesses to expand beyond their domestic boundaries. (Malamud, V. Rotenberg, Y. (2010)); has become a phenomenon that is seen across the globe. Businesses large and both small are able to compete, produce, and sell their products without limits to either demographic or geographic factors. This allows company s to enlarge their base, their workforce, their consumers, and thereforeRead MoreNike : An Innovative Company Essay1092 Words   |  5 Pages1. Introduction NIKE, Inc. is one of the world largest designer and distributor of athletic apparel, footwear, equipment, and sport accessories for various types of fitness and sports activities. With total revenue hit $30 billion USD in 2015 (Statista, 2016), NIKE has developed four big brands, including: NIKE, Jordan, Hurley, and Converse, which each provides a strong connection with different customers. NIKE is a transnational company with five global headquarters, in: Beaverton, Oregon; HilversumRead MoreNike And Challenges Of Nike Inc. Essay1349 Words   |  6 PagesSummary Nike was founded in 1972 by Philip Knight and Bill Bowerman. The focus of this report would be an analysis of how Nike’s manages and delivers its service to its customers. It also looks into Nike’s emphasis on its product quality and innovative design to meet the ever changing consumer preferences. By looking at its current strategies that Nike adopt and its appropriateness, this report will provide you a better understanding on how consumer see Nike and challenges that Nike Inc. faces.Read MoreNikes beginning history and success.1356 Words   |  6 PagesNike: The Beginnings The Nike Corporation originated from two sources, Bill Bowermans quest for lighter, more durable racing shoes for his Oregon runners, and Phil Knights search for a way to make a living without having to give up his love of athletics (Hincker 1). Their ideas and actions within Nike have radically changed the way sports, business, and popular cultures interact. This influence is seen best through the history of Nikes formation in its beginning years. The concept that wouldRead MoreNike Marketing Plan Essay1675 Words   |  7 Pagesgiant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovative and creative business strategy. MINI BUSINESS / MARKETINGRead MoreEnvironmental Scan Paper1535 Words   |  7 PagesChristine Jennings MGT/498 Jacqueline Limonta November 17, 2014 Environmental Scan The concept of environmental scanning is important because of the short term and long term success of a company. This tool helps companies scan, monitor, evaluate, and forecast the internal and external parts of the company. In order to obtain an accurate assessment of the internal and external variables of a company, the business managers would have to use a SWOT analysis to develop awareness to different of the companyRead MoreEssay about Finish Line and Foot Locker1175 Words   |  5 Pages †¢ Company Description o Finish Line, Inc. is the second largest leader athletic based company in the United States. The company was founded in 1976 and now operates over 600 stores in 48 states. Finish Line is the franchise company of the Athlete’s Foot in Indianapolis, Indiana. By 1981, the company expanded beyond the 10 franchises they owned. The Athlete’s Foot franchising rights were to operate franchises within the borders of Indiana, so the owners decided to start their own company and namedRead Moreï » ¿Life Cycle with Air Jordan1487 Words   |  6 PagesLife Cycle with Air Jordan Introduction Air Jordan belongs to a famous international brand called â€Å"Nike† which is a pair of legendary shoes. Nike, Inc. is an America transnational corporation that has its own design and technology, and it’s mainly products is clothes, shoes, and equipment etc. The Nike shoes also is one of fortune 500 company, and the rank of Nike, Inc. is 126. (A Time Warner Company, 2013) Different Nike’s Product have unlike Life cycle, because of epidemic and seasonality of productRead MoreCorporate Governance of Nike1748 Words   |  7 Pagescarry on business, which can sue or be sued, can issue shares to raise funds with which to start or to increase its capital is a corporation. There are also non-profit corporations organized for religious, educational, charitable or public service purposes. One of the corporations are the â€Å"Nike, Inc† which in other words can be said a company. And what here will be discussed the process how a corporate body that is Nike govern s, ethic of it and the corporate responsibility of it upon the business world